Trendcrusher

Posts Tagged ‘Oklisten

Indian indie goes digital

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A few days ago I came across this article in inbox that I had written for a zine in 2012. It did not get published for some reason. The article was about 4 new websites which had music by independent artists from acrossIndia on sale. From the websites listed below only Oklisten is still active. The Tagmuse website is online but has not been updated in some time. Musicfellas was acquired by Gaana.com in 2014. Flipkart shut down it’s Flyte store.

The “Big Boys” like Apple and Google are now in India with their Apple iTunes and Google Play. There has also been a shift with streaming services emerging in the past couple of years. The dominant players are Gaana and Saavn, however they feature a limited amount of independent artists.

The past decade has seen a rapid increase in the number of EP/Albums being released by independent bands in India, there were over 50 last year according to NH7.in. A basic problem for bands is getting their music heard and distributed; there have been many platforms, soundclick (does anyone still use it?) Myspace and reverbnation that have been around for a while; bandcamp and soundcloud are relatively newer. Bands in the past used to post their mp3s online for free. “No one will pay for Mp3s ” is a common statement I have heard by band members. However things are slowly changing, in the past few months, a few platforms have emerged in India that offer paid downloads.

music fellas Music Fellas is described as a “social, music discovery platform helping people have great experiences and meaningful conversations around music they love.” The platform was started by 3 techies from IIT Roorkee and BITS Pilani who are also music lovers, Mayank Jain, Shubhranshu Jain and Gaurav Shahlot. Currently it is invite only. Visit http://www.musicfellas.com to get your invite

 

nh7-flyte-banner

NH7.in, the music streaming and discovery platform tied-up with the Indian e-commerce Flipkart.com to launch digital music downloads featuring independent music, via Flipkart’s Flyte digital store. The store currently features over albums/EPs from over 50 artists ranging from folk rockers Swarathma to hardcore band Scribe. The singles are priced between Rs. 6 – Rs. 15 for singles and Rs. 20 – 150 for albums. You can download the songs up to 4 times. Visit http://nh7.in/musicstore for more information.

ok-listen-logo

Ok Listen! was started after Vijay Basrur could realised that he could not buy Mp3s of a Indian rock band. He has over 16 years of experience working in companies like Baazee.com and Quikr. The platform currently features mainly folk and rock artists like Raghu Dixit Project, Indian Ocean and Parvaaz. The prices for singles range from Rs. 10 to Rs. 25 and albums from Rs. 60 to Rs.200. They is no limit on the number of times you can download the songs. The platform is pro musician as they receive 70% of the net sales. Visit http://oklisten.com for more information.

tagmuse-logo

Tagmuse describe itself as “A double-octave space for independent artists to perform, connect, amplify and inspire the rest of humanity. Creating a launch pad for all musicians irrespective of race, language, ability, style, or genre. We appreciate it all.” They will be launching in another month or so. Sign up on http://tagmuse.com and stay updated.

Written by trendcrusher

October 23, 2016 at 1:04 pm